Ellie Austin has worked in the fashion industry for nearly 15 years in a variety of roles from New York City to currently on the buying team at Tootsies in Houston. During the lockdown, she craved a creative outlet and a hobby that would encourage her to carve some “me time” from her three small children. It quickly evolved into so much more! She also began hand embroidering bracelets, baby onesies and market baskets. It all truly became therapeutic.
The name GRIFFY was shortened from Ellie's maiden middle name, Griffith. A name that she carries from her grandfather, great grandmother, great great grandparents and so on (back to the 1700's) and is now her daughters middle name. Family is incredibly important to her, so it only seemed fitting to let them all be a part of it somehow.
Through sayings that are emblematic of current sentiment and life goals as well as custom names, initials or personal slogans, she creates playful simple bracelets and much more. Something tangible that can be sent, a little love note, a happy little love present, so to speak. Or a friendly note for yourself! Just trying to help spread joy and smiles. Custom orders are welcomed and encouraged!